Brand
Sparq Brand Guidelines
Resources for presenting the Sparq brand consistently and professionally.
Naming
“Sparq” is a single word, always spelled with an uppercase “S”. It is the name of both our company and our platform. Avoid terms like “Sparq app” or “Sparq platform” unless contextually necessary. When referring to Sparq-specific services or releases, capitalize them accordingly (e.g., “Sparq Secure Swap”).
Usage
Provide plenty of space around Sparq assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.
This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Sparq of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Sparq. Get in touch if you have questions.
Have questions about usage?
Sparq Wordmark
Use the Sparq wordmark in all official references to the company. Monochrome usage is preferred when paired with the brand’s color palette. Always maintain clarity and legibility.
Sparq Logo
The standalone Sparq logomark may be used in tight layouts or icon-based grids. This stylized logo is appropriate when space is limited, but the full wordmark is always preferred for brand clarity.
Sparq Icon
When referring to Sparq on social media or in small-scale UI elements, you may use the Sparq icon. Use it with consideration for context and brand recognition.
Colors
These are the primary brand colors used across the Sparq identity. Use them consistently to maintain visual coherence.
Neon Lime
RGB: 133, 215, 16, 1
Hex: #85D710
Pure White
RGB: 255, 255, 255
Hex: #ffffff
Midnight Navy
RGB: 9, 35, 54, 1
Hex: #092336